Angel Investors: Learn the Characteristics of an Angel Investor and See if Your Company Could Benefit From Investment – October 16, 2013

Angel Investors provide emerging companies with financial and intellectual capital. Many angels are active investors; they contribute time and experience as well as offer introductions to valuable contacts.

This webinar will cover various topics related to Angel Investments, such as:

  • Characteristics of Angel Investors
  • Smart Money Benefits
  • Angel Statistics
  • What Makes a Company Ideal for Investment
  • What’s Involved in the Investment Process
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The 360 Degrees of Video Marketing: Learn to Transform Your Services, Products and Knowledge Into Market Share Generating Media – September 11, 2013

The Video Marketing 360 course has helped hundreds of B2B and B2C companies – large and small – execute a profitable Video Marketing strategy and tap into the over 1 Billion monthly YouTube users:

  • More Targeted Prospects
  • Faster Sales
  • More Client Referrals
  • More Up selling, Cross Selling and more…

From blenders to home theaters, chiropractors to realtors and service companies – this new version of “show and tell” is helping people to separate themselves from the competition and create tons of new quality prospects and paying customers. We will show you case studies of companies that multiplied their revenues by up to 7 times using video marketing.

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Leadership Starts With You: Learn About the Key Drivers of Leadership and How to Tailor Your Style to the Situation – August 7, 2013

What makes a good leader?

The answer varies widely depending on who you ask, with researchers disagreeing on the critical components that go into the most effective corporate chief. But there are traits they do agree on, including personality components and acquired skills. Some believe even the situation for leadership itself has a bearing on the effectiveness of the leader.

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How to Hire Sales People Who Don’t Suck: Develop a Hiring Template that Brings the Right Skills and Expertise to the Table – July 17, 2013

Hiring sales people is the most challenging task most business owners face. Many times they do everything right, run the ads, do the background checks, multiple interviews, reference checks and think they’ve got a real winner. How many times did you think you hired Tom Cruise…only to find out you really got Rodney Dangerfield 2 or 3 months later?

One bad sales hire can cost a company $250,000 or more when you consider lost sales, salary paid out, expenses and lost opportunity costs.

This program will show you how to quickly develop a hiring template for your company and how to use it to write the ad, the job description and even in the interview to make sure you get the person with the skills, experience and attitude necessary for success in sales.

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Resource Based Planning: How These 10 Business Resources Impact Your Ability to Grow and Raise Capital – June 5, 2013

Often we speak with a prospective client who has come to the conclusion that an objective can only be met with the infusion of capital. And, at times, we are left with the unenviable task of telling this prospect that its use of the resources it has at hand precludes it from the possibility of raising this capital.

This webinar introduces the process of Resource Based Planning by first identifying the ten resources that every business must manage and then explaining why the misuse of these assets will impact a firm’s ability to grow and to raise capital.

The presentation will include the use of a case study and will provide a format that may be used to affect such a plan.

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Qualified Sales: A Walk in Your Customer’s Shoes – May 8, 2013

Economic Gardening, the entrepreneurial approach to economic development used by the GrowFL program, utilizes a series of 7 frameworks for strategic business growth. One of these, Qualified Sales (Customer Walk) is a method for examining the following:

  • Who is your target customer?
  • What events trigger your target customer to start looking for your particular product or service?
  • What signals do those buyers send that they are starting to look for solutions?
  • Where do they typically go to look for information to make decisions?
  • How do they make decisions?

The value of taking this Customer Walk is that it gives you information and insights to determine specific marketing and sales strategies for growth. In addition, it gives you a way to document your sales process and sales cycle as well as a way to meaningfully measure and manage a direct or channel sales organization. This webinar presentation will use a case study to illustrate the use of the framework. It is specifically geared to CEOs and VPs of Sales, Marketing, and Business Development.

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Website Strategies: Selling to Strategic Partners and Customers – April 30, 2013

Small businesses are busy about trying to make their business successful, but typically fall into the trap that their website is all about their company, product or service. It’s NOT…it’s about the customer!

The purpose of this webinar will be to help you know how to utilize your website to create business transactions with strategic partner and customers. The discussion will not only include a brief review of website content basics, but will also be focused on how to make your website be an effective tool to reach your target markets.

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Growing Pains: How to Overcome the Hurdles and Keep Success Flowing – April 10, 2013

Entrepreneurs face a unique set of challenges at each stage of growth. This seminar will identify the common roadblocks to scaling a business and share advice from growth experts on how to overcome them.

Learn what challenges to expect and how to adjust your business plan to meet evolving needs for capital, sales growth, human capital and more.

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Setting the Terms: Evaluating a Term Sheet for Strategic Investment
or Equity Financing
– Mar. 6, 2013

This webinar focuses on an overview of some of the basic issues that companies need to consider when evaluating a term sheet that sets forth the initial terms for an equity financing or a strategic investment.

The following subjects will be addressed:

  • Valuation considerations and impact of investment on the post-funding capital structure, including the effect of warrants, options, and dilution protection
  • Control issues in the business following the investment, including protective provisions that restrict the decision making discretion of management
  • Exit rights of the investors including drag-along rights, demand registrations, liquidation preferences and the right to require the company to redeem investor shares
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People Place Potential: Where the World of Work and Workplace Design are Going – Feb. 8, 2013

Many trends are shaping the future of work. These trends are filtered through our values and beliefs about people and work, and we’re at a tipping point. Work in digital space is now defining the expectations of the physical workplace.

To create places for people to reach their full potential, look to these six principles:

  • Help people work together: Promoting this is the best way for people to solve complex problems and innovate.
  • Let work happen anywhere: Embracing the choices people seek lets them be more effective and expand their networks.
  • Help people engage: So they know they’re valued and want to invest deeply in the organization’s success.
  • Make real estate work harder: So it costs less and increases the appeal as a place for employees to do their best work.
  • Make technology work for people: Make its use easy so it supports people doing their work and advances business outcomes.
  • Strengthen environmental advocacy: Because it is the right thing to do, attracts the best people, and yields better financial performance.

Act on these principles by beginning with people, as you always should. By solving problems for people and helping them work together, you create places where they can reach their full potential.

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Maximize & Protect Your Working Capital: Treasury management is key to growing revenues, controlling costs and helping you prepare your organization for the future – Jan. 15, 2013

With 2012 behind us, each and every one of us can most likely reflect on a year full of challenges and volatility brought about by numerous external events. Shifts in the political and regulatory climate, an uncertain economic environment, and government reform across broad domains have affected a wide range of businesses statewide. While you may not be able to control many of these factors, the one thing you can control is how you manage your cash flow on a daily basis:

  • How do you collect and receive payments?
  • What do you do with your money while it is idle in the bank?
  • How do you pay your vendors and employees?
  • How do you protect company against fraud?

Managing your company’s financial resources can be complex and time consuming. Gina is going to talk about different ways to maximize cash flow, capitalize on growth opportunities, automate processes, and reduce costs where possible.

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Cash Flow and Occupational Fraud Learn How to Keep Your Business Alive From Outside and Within – Dec. 4, 2012

Business analysts report that poor management is the main reason for business failure. Understanding the concepts of cash flow will help you plan for the unforeseen eventualities that nearly every business faces.

Understanding what constitutes occupational fraud and the means by which it occurs is the first step in safe guarding an organization against potential loss. There are many anti-fraud controls which can be implemented within an organization to decrease its vulnerability and increase chances of detection. These controls will be the subject of our webinar.

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Increase Profits: Sell to the Government …It’s easier than you might think – Nov. 9, 2012

Small business owners throughout Florida are expanding their market base by adding government agencies to their list of clients. And you can too, with the help of the Procurement Technical Assistance Center Program — or PTAC — at the University of Central Florida.

In this webinar you will learn about how to:

• Position your small business to cash in on the $ 425 billion the federal government buys in goods and services every year — The goal is for at least 23% — or $97 billion — to go to small businesses

• Diversify your market by selling to state and local government agencies

• Increase revenue by taking advantage of supplier diversity programs

• Become certified as a minority-owned, woman-owned, or service-disabled veteran owned business

• Identify government agencies interested in your products and services

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Importance of Exporting: How U.S. Department of Commerce and Other Federal Agencies Can Assist in Exporting Worldwide – Oct. 9, 2012

Learn about federal government resources that you can tap into to help you find new markets and identify partners overseas for your products and services.

Two Commercial Officers currently posted to U.S. Department of Commerce offices in Florida, Cathy Feig and John Fay, will explain the federal government export assistance programs of the Commerce Department and other federal agencies, and how to take advantage of them. After the presentation, they will be available for Q&A on export assistance programs as well as general exporting questions.


Business Acquisitions and Partner Buyouts: How SBA Loans can be leveraged to help – Sept. 4, 2012

Learn how to utilize the flexible SBA loan products to finance business acquisitions and partner buyout transactions, including goodwill financing. Join SunTrust in determining how to structure an SBA loan to fund your transition.


Evaluating the Applicability of State & Regional Incentive Programs for Your Business: Which programs are right for your business? – Aug. 6, 2012

The state offers a number of incentive programs that are designed to bring money to the bottom line of Florida corporations, yet many local companies don’t know the programs exist, or, if they’ve heard about a program, don’t know how to apply.

After talking with over a thousand companies in the Tampa Bay area, Donna Harak decided to do something about it. During this webinar, Donna will explain the basics of the most frequently awarded state programs, so that you can determine if tax refunds or training grants are right for you and your company.


Surefire Ways to Land More Customers Through Online Marketing: Learn how to add Social Media and SEO into your marketing tackle box – July 10, 2012

So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses that feast?

For the answer, David Brim turns to another way people have been setting their feast table for hundreds of years: fishing. Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful. During this webinar, David Brim explains his top recommendations on how to land the catch of the day through online marketing, SEO and social media.


Know Your Customers: Low-Cost Research and Planning Strategies to Improve Results – June 12, 2012

How well do you know your audience?

Businesses are running lean and record high unemployment rates in Florida have changed the way people think thus affecting their habits. How well do you know your customers? They often do things that you wouldn’t expect. They think about things you wouldn’t think they think about. How they appear is often not who they are.


Playing the Intellectual Property Game to Win: “Tips for growing your business learned from a life with baseball” – May 8, 2012

Navigating the world of intellectual property in business requires skill, technique and practice – just like playing the game of baseball.

This seminar looks at tips to improve your intellectual property and technology game and team. Insights from the speaker’s experience as a baseball player, coach, fan, and team owner are used to discuss the following:

  • Tips and techniques to better protect and commercialize your own IP and technology
  • Strategies for playing with other teams through licensing of IP
  • Joint development of technology and IP
  • Strategic IP and technology ventures


How To Run Your Company: “Put On Your Own Oxygen Mask Before
Helping Those Around You (and other Life Lessons I’ve Learned on Airplanes)”
– April 9, 2012

Learn how to run a company, using nifty aviation metaphors.

Have you given yourself enough runway to launch? Do your customers feel like they are in your first class cabin? Who’s really in control of your flight path? This amusing talk presents a few important lessons for life and business drawn from long experience as an airline passenger. You will leave with some tips and tricks for staying airborne in the commercial world.


SBA Lending Workshop: “How to Utilize the SBA Loan Programs To Improve Cash Flow and Grow Your Business” – March 5, 2012

Learn how to utilize the SBA loan programs for business start-up, business acquisitions, refinance, real estate purchases and expansion financing.

Does your company qualify for SBA financing? Which SBA program fits your financing needs the best? Join GrowFL and Hetal Engineer to learn the features and benefits of the SBA lending programs to best utilize for your business growth.


The Truth About Exiting Your Business – February 7, 2012

In addition to death and taxes, there’s another certainty of life for business owners – you’re going to leave your business. Failing to properly plan for that time can end up costing you hundreds of thousand of dollars or even result in the loss of all your business equity.

This seminar will show you the things you need to consider when thinking about leaving your business. Whether you sell it to employees, outsiders or a partner, or transfer it to family members, protecting the business value (and your equity) throughout the transition requires understanding the key components of every business transfer.


Sales Prospecting Workshop: “Everything You Want to Know About the Customer You Don’t Have” – January 9, 2012

Learn how to use Geographic Information Systems (GIS) and Market Research tools to locate, filter, prioritize, and research potential customers and competitors.

Do you know who and where potential customers are? Can you identify your competition and do you know what they’re doing? Join GrowFL team members Clay Smithers and Jason Parry as they walk a case-study company through free and professional-level tools to find customers and competitors, identify prospects in B2B, B2C, and B2G environments; conduct company-level research; and optimize customer outreach and location planning.


Sales Process Workshop: How to position your product as a solution – December 6, 2011

Do you really know how to position your product in the marketplace? Are you satisfied with your process to identify sales prospects, get in the door, offer your solution and close the deal? If you answered “NO” you need to participate in this training session and get started with a new sales strategy.